In both our sales efforts and our daily routines, the true challenge isn't always the external factors we face but rather the internal skirmishes against resistance. This persistent inner critic, casting doubt on our abilities and intentions, is not truly us but a manifestation of resistance. Grasping and defeating this intrinsic opponent is pivotal to realizing our utmost potential, sales included.

Resistance presents itself in various forms: as self-doubt, apprehension of rejection or failure, the fear of embarrassment, or the hesitancy to venture beyond familiar grounds. It can stifle our creativity, dampen our passion, and obstruct our path to excellence, often causing us to lose sight of our genuine aspirations. To master resistance — for it never vanishes entirely — and elevate both your sales achievements and personal fulfillment, contemplate these approaches:

Embrace Self-awareness: Recognize the resistance that lurks within. Comprehend that this is a shared battle for the majority. Identifying it provides a distinct advantage in navigating it.

Celebrate Resistance: Accept that the sensation of resistance is innate in sales and in life's everyday moments. Top-performing salespeople understand it's not about personal inadequacy but an inherent aspect of the sales realm. They leverage resistance as a catalyst for growth, drawing insights from each encounter and unwaveringly chasing the next possibility.

Learn from Life's Obstacles: It's often said that our most significant challenges are also our most profound teachers. Embracing adversity can lead to impactful lessons. Through mistakes, challenges, or confronting resistance, we can glean invaluable insights. These experiences mold us, refine our choices, and guide us to more enlightened decisions.

Reframe Resistance: Understand that resistance is birthed from your own thoughts. Although we may have little control over their spontaneous emergence, we hold the power over the significance we assign to them. Resistance may present itself, but how we perceive and respond to it remains firmly within our grasp.

To my dedicated team at UWIB Risk, remember, the real contest is internal. By comprehending the essence of resistance and integrating these recommended techniques, we can overcome the barriers we set for ourselves. This not only ensures we deliver unparalleled service to our clients but also paves the way for a fulfilling journey in our everyday lives.